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Communications Guidelines

Print and electronic communications developed by Educational Equity units require review to maintain the University's visual and editorial design standards.

The information provided, is intended to ensure the quality and consistency in all materials produced in the Office of Educational Equity. These guidelines and resources have been compiled to offer direction in our communication efforts and procedures both internal and external to Educational Equity and to Penn State. 

A sample listing of print and electronic communications produced within Educational Equity that require visual and editorial review include, but are not limited to:

  • Flyers
  • Postcards
  • Posters
  • Brochures
  • Pocket folders
  • Rack cards
  • Power Point presentations
  • Video inclusion
  • Programs
  • Certificates
  • Letters

A sample listing of promotional merchandise produced within Educational Equity that require visual and editorial review include, but are not limited to:

  • Coffee Mugs
  • Water Bottles
  • T-Shirts
  • Pens
  • Tote Bags
  • Award Plaques

(All promotional merchandise must be purchased through a licensed Penn State vendor.)

IMPORTANT: All print procurement must be coordinated through the Multimedia Specialist who will work directly with a customer service representative at the Multimedia Print Center (MPC). All print projects MUST be produced by Penn State approved printers. Educational Equity units will continue to coordinate office stationery (e.g., letterhead, and business cards, #10 envelopes), through the MPC directly.

FINISHED ART FILES created internally, must be submitted to the Multimedia Specialist for final review that may require document refinement and printer preparation. The Multimedia Specialist reserves the right to edit or implement graphic alterations that include proper use of brand identities, spacing, type treatment, and over all graphic presentation.