Social Media Avatars
The Penn State shield should be used for all social media avatars. Below is a listing of appropriate images corresponding to a specific social media outlet.
All Penn State social media accounts must use these marks as their profile pictures.
Employees may not use University accounts as their own personal accounts. Employees’ personal social media accounts may not give the appearance of officially representing the University or an individual college, campus or unit. Permission to use any Penn State logo or trademark on a personal or non-University account must be obtained from the Office of Licensing Programs. Further information on use of University services and equipment for personal social media accounts can be found in Policy FN14.
The Office of the Vice President for Strategic Communications will monitor and assist in coordinating the use of social media by all University units. Guidelines for the use of social media are available that discuss best practices to use these forums effectively, protect the University’s reputation, enhance the University’s image, and help units and staff follow University policies.