Navigation

You are here: Home / Communications and Marketing / Beginning Your Project

Beginning Your Project

 

Steps to follow when producing your project work.
(Examples include publication, apparel, and electronic media.)

  1. Your project begins by contacting the Multimedia Specialist to discuss creative direction, goals and objectives, design, production, and delivery to maintain University standards and compliance.

  2. Once the project reaches design approval by the unit director and/or unit staff, the Marketing Communicators Network Representative will initiate editorial review and continue through the course of the project to maintain consistency. When creating publication work, a "Draft Stamp" will appear on the piece until a University Editor (U.Ed.) number is assigned to the publication. (See listing of publications that require U.Ed. Numbers.) 

    Only "last, best drafts" should be submitted to the MarCom Rep. for review. Please allow a minimum of two weeks for review requests. In the event you have not heard back within that time frame, please contact the MarCom Rep. for a status update.
     

    IMPORTANT: Educational Equity Student-Affiliated project work (e.g., video, print, web), begins with consultation with the MarCom Representative and Multimedia Specialist PRIOR to beginning the project. This conversation will allow for a better understanding of the scope and direction of the project and provide both the MarCom Rep. and Multimedia Specialist guidance to comply with Penn State standards and policies.

  3. Printer specifications and/or vendor production requirements (e.g., size, color usage, folds, bleeds, embossing, etc.), will be communicated by the Multimedia Specialist to the Multimedia Print Center (MPC) or an approved vendor for cost estimates and print production.

  4. When a publication is completed and delivered, University policy requires that three copies of the publication be sent to the MarCom Rep. for Educational Equity. A Publications Review Form will be provided to the unit by the MarCom Rep. requesting information such as purpose of the piece, audience, total number published, total cost, etc. This maintains consistent records for archival purposes of all pieces produced within Educational Equity.