You are here: Home / Communications and Marketing / Brand Identity

Brand Identity


Penn State / Educational Equity Wordmark

The Penn State Brand Identity is the essence of who we are and everything we do to fulfill our mission of research, education, and service. Maintaining a consistent identity is critical to position our brand in ways that communicate and build recognition for the University. The information below illustrates the correct branding for Penn State, Educational Equity, and Units within Educational Equity.

Tier 1,2,and 3 brand identities and the correct use of all three


Penn State / Ed Equity Logo Registration Identity

Penn State Logo Lockup T2 or T3 identities must include the registration mark when producing apparel and merchandise.

Penn State Standards and Brand Manual