Beginning Your Project

Steps to follow when producing your project work.

Examples include publication, apparel, and electronic media.

  1. Your project begins by contacting the Marketing Communications Specialist to discuss creative direction, goals and objectives, design, production, and delivery to maintain University standards and compliance. (While units may originate their designs, a conversation with the Multimedia Specialist prior to initiating the work ensures the project will follow proper steps in development and review.)

    FINISHED ART FILES created internally or externally will be submitted to the Marketing Communications Specialist for visual review that may require document refinement and/or printer preparation. The Multimedia Specialist reserves the right to edit or implement graphic alterations that include proper use of brand identities, spacing, type treatment, and over all graphic presentation.

  2. Once the project reaches design approval by the unit director and/or unit staff, the project will initiate Editorial Review and continue through the course of the project to maintain consistency. When creating publication work, a "Draft Stamp" will appear on the piece until a University Editor (U.Ed.) number is assigned to the publication. (See listing of publications that require U.Ed. Numbers.) 

    Only "last, best drafts" should be submitted for review. Please allow two to four weeks for review requests. 
    IMPORTANT: Educational Equity Student-Affiliated project work (e.g., video, print, web), begins with consultation with the Marketing Communications Specialist PRIOR to beginning the project. This conversation will allow for a better understanding of the scope and direction of the project and provide both Editorial Review and Marketing Communications Specialist guidance to comply with Penn State standards and policies.
  3. Printer specifications and/or vendor production requirements (e.g., size, color usage, folds, bleeds, embossing, etc.), will be communicated by the Marketing Communications Specialist to the Multimedia Print Center (MPC) or an approved vendor for cost estimates and print production.

  4. When a publication is completed and delivered, University policy requires that two copies of the publication be sent to the Editorial Review office in Educational Equity. A Publications Review Form will be provided to the unit requesting information such as purpose of the piece, audience, total number published, total cost, etc. This maintains consistent records for archival purposes of all pieces produced within Educational Equity.