Brand Identity

Penn State / Educational Equity Wordmark

The Penn State Brand Identity is the essence of who we are and everything we do to fulfill our mission of research, education, and service. Maintaining a consistent identity is critical to position our brand in ways that communicate and build recognition for the University. The information below illustrates the correct branding for Penn State, Educational Equity, and Units within Educational Equity.

• Penn State / Educational Equity Tier 2 Lockup Brand Architecture
• Penn State / Educational Equity Tier 3 Unit Name Brand Architecture
• Using the University Mark and Name

Penn State Logo Lockup T2 or T3 identities must include the registration mark when producing apparel and merchandise.

Penn State Standards and Brand Manual

• Penn State Visual Identity Standards
• Penn State Editorial Standards
• Penn State Brand Manual